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About the Journal

About Us

IBMRD's Journal of Management and Research is a blindfold-peer-reviewed international journal.

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We are proud to announce that IBMRD is now SP Pune University recognized Research Center for PhD in Management Science.

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Announcements

Conference

2014-04-18

» Glimpse of unveiling of IBMRD’s Journal of Management and Research by the auspicious hand of Hon’ble Pro Vice Chancellor of Savitribai Phule Pune University..Dr Parag Kalkar

» One Day Research Workshop on "Ethical Horizons in Research" on 28th September 2024… Eminent speakers Dr. Shubhada Nagarkar, Coordinator of CPE and Professor, Department of Library and Information Science, SPPU, Pune, and Prof. B.M. Panage

» Call for paper for Volume 15 Issue 1 March 2026

» Latest edition of Volume 14 Issue 2 September 2025 is now available online

» We have submitted our Journal for Scopus Indexing and UGC Care list .The result is Awaited

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Current Issue

Volume 15, Issue 1, March 2026
Published: 2026-03-01

Articles

  • The Role of Fintech in Green Bonds and ESG Investing

      Harshal Patil, Shailesh Kasande, Jayasri Murali (Author)
    1-12
    • PDF Abstract views: 8 times| Download: 4 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174505

  • Blockchain for Smart Cities: A Business Perspective from Pune

      Deepali Surana, Anjali Neware (Author)
    13-21
    • PDF Abstract views: 11 times| Download: 2 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174506

  • Visionary Leadership for Analytics Excellence: A Review of Strategy and Execution

      Harshal Patil, Abhay Kulkarni (Author)
    22-33
    • PDF Abstract views: 3 times| Download: 1 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174507

  • AI Adoption and Workforce Transformation: A Comparative Analysis of Pune-Based IT Companies

      Amarpali Ahiwale, Nitin S. Bhand (Author)
    34-41
    • PDF Abstract views: 4 times| Download: 1 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174499

  • Artificial Intelligence for Emotion-Centric Marketing and Branding-A Consumer Perspective in Digital Advertising

      P. Indhumathi (Author)
    42-56
    • PDF Abstract views: 9 times| Download: 3 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174509

  • Examining the Impact of Employee Side-Hustles on Organizational Commitment: The Mediating Role of Job Satisfaction

      Sakshi Mandpe (Author)
    57-62
    • PDF Abstract views: 4 times| Download: 1 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174510

  • Consumer Awareness Strategies: Jan Aushadhi Kendras in Western Maharashtra

      Hemraj Giri, Abhishek Dikshit (Author)
    63-69
    • PDF Abstract views: 12 times| Download: 1 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174511

  • Understanding the Multifaceted Roots of Aggression Toward Healthcare Workers

      Preetam Vhora, Abhishek Dikshit (Author)
    70-80
    • PDF Abstract views: 5 times| Download: 2 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174512

  • The Link between Corporate Social Responsibility (CSR) Activities and Overall Financial Results

      Leena Lassi, Riya Rizwani (Author)
    81-87
    • PDF Abstract views: 8 times| Download: 1 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174513

  • Study on the Impact of Performance-Based Pay (PBP) on Employee Motivation in Pune District

      Rutuja Kharde (Author)
    88-97
    • PDF Abstract views: 5 times| Download: 2 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174514

  • "Green Advertising Effectiveness and Consumer Loyalty: A Moderated Mediation Approach"

      Nidhi Amit Medhekar (Author)
    98-109
    • PDF Abstract views: 3 times| Download: 2 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174515

  • "Effectiveness of MUDRA Loans in Promoting Women Entrepreneurship"

      Sayali Parab, Punam Gore (Author)
    110-122
    • PDF Abstract views: 10 times| Download: 1 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174516

  • Customer Perception towards UPI and Digital Payments in Tier-2 Cities: An Empirical Study

      Tusshar Yadav, Sakshi Verma, Kritika Sahu (Author)
    123-128
    • PDF Abstract views: 4 times| Download: 3 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174517

  • Impact of Customer Satisfaction on Brand Loyalty in Durable Goods

      G.T. Vijayalakshmi, B. Sakthipriya, K. Bharathi (Author)
    129-135
    • PDF Abstract views: 3 times| Download: 2 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174518

  • Understanding the Macro Environment of Digital Currency in India: A PESTEL-Based Case Study

      Ashish R. Jaswal (Author)
    136-145
    • PDF Abstract views: 3 times| Download: 1 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174519

  • Synergizing Public Facilitation and Private Capital: A Framework for Strengthening Entrepreneurship Development in India

      Shweta Jain, Vrushali Toraskar (Author)
    146-162
    • PDF Abstract views: 5 times| Download: 1 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174520

  • When Brands Predict Too Much: The Dark Side of AI Predictive Analytics on Consumer Resistance Among Gen Z Fashion Consumers in Central India

      J Badal (Author)
    https://doi.org/10.17697/ibmrd/2026/v15i1/174508
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