Study of the Impact of Information System on Marketing and Sales Function in MSME Sector of Ahmednagar MIDC Area

Abstract

Due to the advent of Information System (IS), it is quite possible to control, update, edit various activities which results in a high degree of accuracy. In managing a manufacturing organization and implementing an internal control system the role of enterprise wide information system is crucial. An important task in the field of marketing and sales function is to analyze the customer's needs and complete the sales activity. The study is made to find out the relevance of Information System in performing marketing and sales activity and decision making concerns in micro, small and medium enterprise (MSME) sector of Ahmednagar MIDC. Such a study is necessary in order to evaluate or quantify the impact and use of information system. This study will also be useful to suggest technical or other suggestions that may be when incorporated will expected to enhance the overall performance of the said function.