Key Drivers of Online Shopping Trends: An Overview
DOI:
https://doi.org/10.17697/ibmrd/2022/v11i1/170322Keywords:
E-Commerce, B2C, Retailing, Internet, Digital Payment, Trends in Online Shopping, Growth of Online ShoppingAbstract
The rise of e-commerce and its future must be a major focus in the highly competitive e-commerce business. Online firms must always be thinking of new ways to keep their brand and items in front of their customers' eyes. Staying awake and current with e-commerce trends is one of the finest ways to do this. India is now a large E-Commerce sector, with people of all ages comfortably transacting online – and preferring to shop online rather than visiting physical stores for a wider range of options and offers. Trends in the e-commerce market are influenced by a variety of factors. What kind of shopping habits do customers have? What they buy and how they react to marketing strategies used by companies? Many new trends have emerged in the recent decade.Downloads
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