An Article on Optimizing Digital Marketing With Data Science

Abstract

This paper in intendment to curtail; the cost of advertising expenses, which burden the companies to promote the product and cater the need of the customer. It is said in the statement in the field management that, “what is countable can be manageable and what is not countable cannot be managed†in view of the statement, the research paper tries to explore the optimization techniques which can help company to manage the cost of marketing and advertising.

Various software tools need to optimize the inputs to explore more potential business opportunity in future changing dimensions of marketing management. Presently many of the adverting and digital marketing companies has out soured marketing to the vendors and through the chain of network product is promoted.

Amazon is one of the classic example- using network for pro motion of the product by various social media, but optimization techniques will help a lot in digital marketing.

This paper has considered various method of optimization for effective use penetration of digital marketing in future.