Digital Marketing and Application of Artificial Intelligence: A Research Review

Abstract

Digital Marketing is a new era in marketing world after announcing the beginning of industry 4.0. Digital Marketing simply means to use digital platforms to promote your products and services. It include various digital channels such as social media marketing, e-mail marketing, some digital channels techniques such as search engine optimization, search engine marketing, web analytics and content marketing. Use of Artificial Intelligence is a revolution in digital marketing, as it is a kind of machine learning the work has been done very effectively and efficiently. By analyzing customer’s history that program shows relevant search results to the customers by using AI in digital Marketing. To understand the use and impact of Artificial intelligence on digital marketing, researcher has studied some most relevant and recent research papers and articles which helps to understand the concept and use of AI in digital marketing.