An Analysis on Content Marketing Strategies of Food Sector Start-Ups in Nashik Region
DOI:
https://doi.org/10.17697/ibmrd/2025/v14i2/174484Keywords:
content marketing, food sector startups, Nashik region, brand awareness, challenges, quantitative studyAbstract
This research investigates the effectiveness of content marketing strategies employed by food sector startups in the Nashik region of India, as well as the challenges they encounter in their implementation. A quantitative approach was adopted, collecting data through structured surveys administered to 150 startup entrepreneurs in the food industry. The study focuses on two main objectives: evaluating the impact of content marketing on brand awareness and understanding the specific challenges faced by startups in Nashik. Findings indicate that startups perceive content marketing efforts, including social media campaigns and blog posts, as effective in enhancing brand visibility and consumer engagement. However, significant challenges such as limited financial resources, difficulty in identifying suitable content platforms, maintaining content quality, and measuring ROI remain prevalent. These challenges are exacerbated by competition from larger, established brands in the region. The implications suggest the need for strategic resource management and innovative approaches to content marketing to overcome these barriers and sustain competitive advantage in the dynamic market environment of Nashik.
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