Customer Service Strategies and Critical Success Factors in Managing Customer Relationships in Banking Sector

Authors

  •   Parvez Khan Department of Management Studies Nagpur Institute of Technology (NIT)
  •   Rajesh Chouksey Department of Management Studies Nagpur Institute of Technology (NIT)

DOI:

https://doi.org/10.17697/ibmrd/2012/v1i1/47123

Abstract

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How to Cite

Khan, P., & Chouksey, R. (2012). Customer Service Strategies and Critical Success Factors in Managing Customer Relationships in Banking Sector. IBMRD’s Journal of Management & Research, 1(1), 41–44. https://doi.org/10.17697/ibmrd/2012/v1i1/47123

Issue

Volume 1, Issue 1, March 2012

Section

Articles
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Europe PMC

References

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Sharma, N.K. (1999). A Text Book of Banking & Finance, Sunrise Publishers & Distributors, Delhi.

Howells, John and James Hine, Innovative Banking, Cengage Learning, London, United Kingdom.

Christopher, Lovelock (2001), Services Marketing: People, Technology, Strategy, 4th Edition, Prentice Hall.

Ahmed, Peeru & Sagdevan (2010), Customer Relationship Management.

Merkel, Nils (1999), Customer Relationship Management in Banking Sector.

Reichheld, F.F., Kenny, D. (1990), The Hidden Advantages of Customer Retention, Journal of Retail Banking, Vol. 7, No. 4.

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