Problems Faced by Women Entrepreneurs in Rural Area

Abstract

Entrepreneurship Development in rural area is an important factor in the economic growth of any country and development women entrepreneurship in rural area is an essential part of human resource development. Women are driving various enterprises in the rural economy and are almost twice as likely to set up their own business as those living in towns. In India, entrepreneurship among women is of recent origin. Family back ground is an important factor that influences the woman to start their own business. Women entrepreneurs have started showing more interest because it provides them an opportunity to be own boss. In today's era, women are using their creativity, ability and hard-work to prove their capabilities. Women entrepreneurs are able to innovate new products, to take the risk, coordinate administration with effective leadership in all aspect of their businesses. Though, they are working very effectively but they have many barriers in starting and running their own business because of lack of capital, family problem, family responsibilities, Various norms&customs etc., This paper helps to understand various problems faced by the women entrepreneurs in the rural area&suggests various measures to overcome those problems