Volume 15, Issue 1, March 2026

Published: 2026-03-01

Articles

  • The Role of Fintech in Green Bonds and ESG Investing

      Harshal Patil, Shailesh Kasande, Jayasri Murali (Author)
    1-12
    • PDF Abstract views: 183 times| Download: 18 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174505

  • Blockchain for Smart Cities: A Business Perspective from Pune

      Deepali Surana, Anjali Neware (Author)
    13-21
    • PDF Abstract views: 177 times| Download: 12 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174506

  • Visionary Leadership for Analytics Excellence: A Review of Strategy and Execution

      Harshal Patil, Abhay Kulkarni (Author)
    22-33
    • PDF Abstract views: 218 times| Download: 13 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174507

  • AI Adoption and Workforce Transformation: A Comparative Analysis of Pune-Based IT Companies

      Amarpali Ahiwale, Nitin S. Bhand (Author)
    34-41
    • PDF Abstract views: 243 times| Download: 12 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174499

  • Artificial Intelligence for Emotion-Centric Marketing and Branding-A Consumer Perspective in Digital Advertising

      P. Indhumathi (Author)
    42-56
    • PDF Abstract views: 167 times| Download: 10 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174509

  • Examining the Impact of Employee Side-Hustles on Organizational Commitment: The Mediating Role of Job Satisfaction

      Sakshi Mandpe (Author)
    57-62
    • PDF Abstract views: 197 times| Download: 16 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174510

  • Consumer Awareness Strategies: Jan Aushadhi Kendras in Western Maharashtra

      Hemraj Giri, Abhishek Dikshit (Author)
    63-69
    • PDF Abstract views: 189 times| Download: 15 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174511

  • Understanding the Multifaceted Roots of Aggression Toward Healthcare Workers

      Preetam Vhora, Abhishek Dikshit (Author)
    70-80
    • PDF Abstract views: 276 times| Download: 14 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174512

  • The Link between Corporate Social Responsibility (CSR) Activities and Overall Financial Results

      Leena Lassi, Riya Rizwani (Author)
    81-87
    • PDF Abstract views: 250 times| Download: 13 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174513

  • Study on the Impact of Performance-Based Pay (PBP) on Employee Motivation in Pune District

      Rutuja Kharde (Author)
    88-97
    • PDF Abstract views: 185 times| Download: 8 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174514

  • "Green Advertising Effectiveness and Consumer Loyalty: A Moderated Mediation Approach"

      Nidhi Amit Medhekar (Author)
    98-109
    • PDF Abstract views: 221 times| Download: 19 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174515

  • "Effectiveness of MUDRA Loans in Promoting Women Entrepreneurship"

      Sayali Parab, Punam Gore (Author)
    110-122
    • PDF Abstract views: 127 times| Download: 13 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174516

  • Customer Perception towards UPI and Digital Payments in Tier-2 Cities: An Empirical Study

      Tusshar Yadav, Sakshi Verma, Kritika Sahu (Author)
    123-128
    • PDF Abstract views: 191 times| Download: 13 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174517

  • Impact of Customer Satisfaction on Brand Loyalty in Durable Goods

      G.T. Vijayalakshmi, B. Sakthipriya, K. Bharathi (Author)
    129-135
    • PDF Abstract views: 134 times| Download: 12 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174518

  • Understanding the Macro Environment of Digital Currency in India: A PESTEL-Based Case Study

      Ashish R. Jaswal (Author)
    136-145
    • PDF Abstract views: 63 times| Download: 20 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174519

  • Synergizing Public Facilitation and Private Capital: A Framework for Strengthening Entrepreneurship Development in India

      Shweta Jain, Vrushali Toraskar (Author)
    146-162
    • PDF Abstract views: 172 times| Download: 11 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174520

  • When Brands Predict Too Much: The Dark Side of AI Predictive Analytics on Consumer Resistance Among Gen Z Fashion Consumers in Central India

      J Badal (Author)
    https://doi.org/10.17697/ibmrd/2026/v15i1/174508