IBMRD's Journal of Management & Research

Articles

• Pilot Study on the Implementation of Machine Learning Algorithms Using Sentiment Analysis in Financial Markets

    Swati Jadhav, Manisha Kumbhar (Author)

  1-4

  • PDF Abstract views: 1339 times| Download: 175 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174482

• Artificial Intelligence in Education: Boon or Bane for Academic Development?

    Amol Bhanudas Nawale, Jay Pandharinath Pathave (Author)

  5-9

  • PDF Abstract views: 1450 times| Download: 212 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174478

• MSME Inclusion in Public Procurement in India: Challenges and Opportunities

    Sarang Hatvalne, Rohan Dahivale (Author)

  10-15

  • PDF Abstract views: 1483 times| Download: 175 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174480

• A Study of Integration of Artificial Intelligence in Modern Credit Assessment

    Avishkar Naikade, Shubham Munde (Author)

  16-26

  • PDF Abstract views: 791 times| Download: 135 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174479

• Influence of Micro-Influencers on Consumer Trust and Engagement in Online Fashion Retail

    Mahesh Lagad, Prashant Phule, Milind Marathe (Author)

  27-36

  • PDF Abstract views: 1750 times| Download: 318 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174481

• Symbolic Servings: SEM insights into Indian Cuisine Branding on Irish Tables

    Debashree Jana, Megha Jain, Souvik Jana (Author)

  37-43

  • PDF Abstract views: 1041 times| Download: 119 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174485

• A Study of HR Strategy and Employee Retention in Indian IT Sector

    Kamble Vishvajit Vishnu, Gunjal Sandeep Jagannath (Author)

  44-50

  • PDF Abstract views: 1398 times| Download: 234 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174483

• The Impact of Para social Relationships in Influencer Marketing on Consumer Attitudes and Behaviours

    Monika Khanna, Raginii Bhat (Author)

  51-56

  • PDF Abstract views: 1547 times| Download: 147 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174486

• An Analysis on Content Marketing Strategies of Food Sector Start-Ups in Nashik Region

    Avinash Bhagwan Hande, Mahesh Ashok Bomble, Vishvajit S. Thigale (Author)

  57-64

  • PDF Abstract views: 1393 times| Download: 157 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174484

• Financial Resilience and Economic Mobility through Self-Help Groups: Insights on Skills and Entrepreneurship

    Manoj Mahanubhav, Megha Jain (Author)

  65-72

  • PDF Abstract views: 1252 times| Download: 163 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174487

• Utilizing Artificial Intelligence to Mitigate Employee Attrition in Organizational Settings

    Basu Choudhury S., Majumder S., Taval V., Dhadve A. (Author)

  73-79

  • PDF Abstract views: 1272 times| Download: 226 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174488

• The Role of Artificial Intelligence in ESG Investment Decision-Making

    Shubham Munde, Avishkar Naikade (Author)

  80-90

  • PDF Abstract views: 947 times| Download: 414 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174489

• Integrating Analytics for Machine Losses in Stator & Rotor Production at ABC Corporation

    Abhilash Udawant, Harshal Patil (Author)

  91-96

  • PDF Abstract views: 975 times| Download: 132 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174491

• The Transformative Effect of Embedded Finance on Vulnerable Populations in the Gig Economy

    Anjali Abhay Jagdale (Author)

  97-101

  • PDF Abstract views: 990 times| Download: 166 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174490

• Cultivating Diverse Leaders: Building Inclusive Leadership Pipelines for Sustainable Organizational Success

    Mohd. Bilal A. Bhada (Author)

  102-109

  • PDF Abstract views: 847 times| Download: 169 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174492

• AI is harmful as It knows how to mislead and misguide humans

    Nita Patil, Geeta Patil (Author)

  110-118

  • PDF Abstract views: 1716 times| Download: 422 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174494

• Personalization in Digital Marketing and its impact on Customer Engagement: Review of the Literature

    Raginii Bhat, Monika Khanna (Author)

  119-122

  • PDF Abstract views: 1211 times| Download: 285 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174493

• On Designing Intelligent, Efficient Chatbot with Artificial Intelligence (AI), Machine Learning (ML) Tools

    Samradnyee Dhananjay Mehendale, Avinash Bhagwan Hande (Author)

  123-132

  • PDF Abstract views: 1209 times| Download: 156 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174495