Most Viewed Articles

Study on the Impact of Performance-Based Pay (PBP) on Employee Motivation in Pune District
Kharde
 89
Kaushambi Kisaan Vani - An Experiment for Integrated Use of Information Communication Technology for Farmers in Kaushambi
Shukla
 85
Investment Behavior of the Indian Retail Mutual Fund Investors
Hapase et al.
 83
Antecedents of Service Quality Gaps in Private Hospitals of Ahmednagar: A Critical Inquiry into the Hospital Attributes
Jaswal et al.
 79
An Analysis on Content Marketing Strategies of Food Sector Start-Ups in Nashik Region
Hande et al.
 79

About the Journal

About Us

IBMRD's Journal of Management and Research is a blindfold-peer-reviewed international journal.

Read more

What we do?

We are proud to announce that IBMRD is now SP Pune University recognized Research Center for PhD in Management Science.

Read more

Important Links

Announcements

Conference

2014-04-18

» Glimpse of unveiling of IBMRD’s Journal of Management and Research by the auspicious hand of Hon’ble Pro Vice Chancellor of Savitribai Phule Pune University..Dr Parag Kalkar

» One Day Research Workshop on "Ethical Horizons in Research" on 28th September 2024… Eminent speakers Dr. Shubhada Nagarkar, Coordinator of CPE and Professor, Department of Library and Information Science, SPPU, Pune, and Prof. B.M. Panage

» Call for paper for Volume 15 Issue 2 September 2026

» Latest edition of Volume 15 Issue 1 March 2026 is now available online

» We have submitted our Journal for Scopus Indexing and UGC Care list .The result is Awaited

Read more about Conference

Current Issue

Volume 15, Issue 1, March 2026
Published: 2026-03-01

Articles

  • The Role of Fintech in Green Bonds and ESG Investing

      Harshal Patil, Shailesh Kasande, Jayasri Murali (Author)
    1-12
    • PDF Abstract views: 235 times| Download: 27 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174505

  • Blockchain for Smart Cities: A Business Perspective from Pune

      Deepali Surana, Anjali Neware (Author)
    13-21
    • PDF Abstract views: 238 times| Download: 19 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174506

  • Visionary Leadership for Analytics Excellence: A Review of Strategy and Execution

      Harshal Patil, Abhay Kulkarni (Author)
    22-33
    • PDF Abstract views: 284 times| Download: 22 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174507

  • AI Adoption and Workforce Transformation: A Comparative Analysis of Pune-Based IT Companies

      Amarpali Ahiwale, Nitin S. Bhand (Author)
    34-41
    • PDF Abstract views: 296 times| Download: 20 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174499

  • Artificial Intelligence for Emotion-Centric Marketing and Branding-A Consumer Perspective in Digital Advertising

      P. Indhumathi (Author)
    42-56
    • PDF Abstract views: 216 times| Download: 20 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174509

  • Examining the Impact of Employee Side-Hustles on Organizational Commitment: The Mediating Role of Job Satisfaction

      Sakshi Mandpe (Author)
    57-62
    • PDF Abstract views: 261 times| Download: 23 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174510

  • Consumer Awareness Strategies: Jan Aushadhi Kendras in Western Maharashtra

      Hemraj Giri, Abhishek Dikshit (Author)
    63-69
    • PDF Abstract views: 249 times| Download: 23 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174511

  • Understanding the Multifaceted Roots of Aggression Toward Healthcare Workers

      Preetam Vhora, Abhishek Dikshit (Author)
    70-80
    • PDF Abstract views: 321 times| Download: 19 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174512

  • The Link between Corporate Social Responsibility (CSR) Activities and Overall Financial Results

      Leena Lassi, Riya Rizwani (Author)
    81-87
    • PDF Abstract views: 295 times| Download: 21 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174513

  • Study on the Impact of Performance-Based Pay (PBP) on Employee Motivation in Pune District

      Rutuja Kharde (Author)
    88-97
    • PDF Abstract views: 269 times| Download: 13 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174514

  • "Green Advertising Effectiveness and Consumer Loyalty: A Moderated Mediation Approach"

      Nidhi Amit Medhekar (Author)
    98-109
    • PDF Abstract views: 289 times| Download: 25 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174515

  • "Effectiveness of MUDRA Loans in Promoting Women Entrepreneurship"

      Sayali Parab, Punam Gore (Author)
    110-122
    • PDF Abstract views: 167 times| Download: 18 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174516

  • Customer Perception towards UPI and Digital Payments in Tier-2 Cities: An Empirical Study

      Tusshar Yadav, Sakshi Verma, Kritika Sahu (Author)
    123-128
    • PDF Abstract views: 245 times| Download: 21 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174517

  • Impact of Customer Satisfaction on Brand Loyalty in Durable Goods

      G.T. Vijayalakshmi, B. Sakthipriya, K. Bharathi (Author)
    129-135
    • PDF Abstract views: 184 times| Download: 20 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174518

  • Understanding the Macro Environment of Digital Currency in India: A PESTEL-Based Case Study

      Ashish R. Jaswal (Author)
    136-145
    • PDF Abstract views: 101 times| Download: 28 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174519

  • Synergizing Public Facilitation and Private Capital: A Framework for Strengthening Entrepreneurship Development in India

      Shweta Jain, Vrushali Toraskar (Author)
    146-162
    • PDF Abstract views: 227 times| Download: 18 times
    https://doi.org/10.17697/ibmrd/2026/v15i1/174520

  • When Brands Predict Too Much: The Dark Side of AI Predictive Analytics on Consumer Resistance Among Gen Z Fashion Consumers in Central India

      J Badal (Author)
    https://doi.org/10.17697/ibmrd/2026/v15i1/174508
View All Issues