IBMRD's Journal of Management & Research

Articles

• Pilot Study on the Implementation of Machine Learning Algorithms Using Sentiment Analysis in Financial Markets

    Swati Jadhav, Manisha Kumbhar

  1-4

  • PDF Abstract views: 356 times| Download: 47 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174482

• Artificial Intelligence in Education: Boon or Bane for Academic Development?

    Amol Bhanudas Nawale, Jay Pandharinath Pathave

  5-9

  • PDF Abstract views: 366 times| Download: 79 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174478

• MSME Inclusion in Public Procurement in India: Challenges and Opportunities

    Sarang Hatvalne, Rohan Dahivale

  10-15

  • PDF Abstract views: 379 times| Download: 57 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174480

• A Study of Integration of Artificial Intelligence in Modern Credit Assessment

    Avishkar Naikade, Shubham Munde

  16-26

  • PDF Abstract views: 210 times| Download: 31 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174479

• Influence of Micro-Influencers on Consumer Trust and Engagement in Online Fashion Retail

    Mahesh Lagad, Prashant Phule, Milind Marathe

  27-36

  • PDF Abstract views: 476 times| Download: 92 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174481

• Symbolic Servings: SEM insights into Indian Cuisine Branding on Irish Tables

    Debashree Jana, Megha Jain, Souvik Jana

  37-43

  • PDF Abstract views: 241 times| Download: 44 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174485

• A Study of HR Strategy and Employee Retention in Indian IT Sector

    Kamble Vishvajit Vishnu, Gunjal Sandeep Jagannath

  44-50

  • PDF Abstract views: 354 times| Download: 82 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174483

• The Impact of Para social Relationships in Influencer Marketing on Consumer Attitudes and Behaviours

    Monika Khanna, Raginii Bhat

  51-56

  • PDF Abstract views: 459 times| Download: 40 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174486

• An Analysis on Content Marketing Strategies of Food Sector Start-Ups in Nashik Region

    Avinash Bhagwan Hande, Mahesh Ashok Bomble, Vishvajit S. Thigale

  57-64

  • PDF Abstract views: 299 times| Download: 44 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174484

• Financial Resilience and Economic Mobility through Self-Help Groups: Insights on Skills and Entrepreneurship

    Manoj Mahanubhav, Megha Jain

  65-72

  • PDF Abstract views: 276 times| Download: 43 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174487

• Utilizing Artificial Intelligence to Mitigate Employee Attrition in Organizational Settings

    Basu Choudhury S., Majumder S., Taval V., Dhadve A.

  73-79

  • PDF Abstract views: 354 times| Download: 60 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174488

• The Role of Artificial Intelligence in ESG Investment Decision-Making

    Shubham Munde, Avishkar Naikade

  80-90

  • PDF Abstract views: 290 times| Download: 120 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174489

• Integrating Analytics for Machine Losses in Stator & Rotor Production at ABC Corporation

    Abhilash Udawant, Harshal Patil

  91-96

  • PDF Abstract views: 255 times| Download: 27 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174491

• The Transformative Effect of Embedded Finance on Vulnerable Populations in the Gig Economy

    Anjali Abhay Jagdale

  97-101

  • PDF Abstract views: 279 times| Download: 48 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174490

• Cultivating Diverse Leaders: Building Inclusive Leadership Pipelines for Sustainable Organizational Success

    Mohd. Bilal A. Bhada

  102-109

  • PDF Abstract views: 270 times| Download: 59 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174492

• AI is harmful as It knows how to mislead and misguide humans

    Nita Patil, Geeta Patil

  110-118

  • PDF Abstract views: 421 times| Download: 138 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174494

• Personalization in Digital Marketing and its impact on Customer Engagement: Review of the Literature

    Raginii Bhat, Monika Khanna

  119-122

  • PDF Abstract views: 288 times| Download: 67 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174493

• On Designing Intelligent, Efficient Chatbot with Artificial Intelligence (AI), Machine Learning (ML) Tools

    Samradnyee Dhananjay Mehendale, Avinash Bhagwan Hande

  123-132

  • PDF Abstract views: 369 times| Download: 44 times

  https://doi.org/10.17697/ibmrd/2025/v14i2/174495