Perception of Women Investors towards investing in the Equity Market

Abstract

India is poised for quick development economically. Women who are almost 50% of the population have to be a part of the decision making for any economy to be fully developed. In spite of impressive development performance in other indicators like education, health, career etc. it is often found that women have still not taken many steps for financial independence they still rely on the traditional low risk low return investments. This study aims to understand women's perception to investment in equity markets and the factors influencing thereof.

Stock Broking is a leading sector on which researchers have focused attention the study revolves around the financial habits relating to a very complex industry. India's economy is highly developing. The development is taken place due to the growth in the financial system. This financial system provides the background to various investors regarding varied options to invest. Thus, development of the economy depends on how these investors invest for the wellbeing in long run.