When Brands Predict Too Much: The Dark Side of AI Predictive Analytics on Consumer Resistance Among Gen Z Fashion Consumers in Central India
DOI:
https://doi.org/10.17697/ibmrd/2026/v15i1/174508Abstract
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Published
2026-07-07
How to Cite
Badal, J. (2026). When Brands Predict Too Much: The Dark Side of AI Predictive Analytics on Consumer Resistance Among Gen Z Fashion Consumers in Central India. IBMRD’s Journal of Management & Research, 15(1). https://doi.org/10.17697/ibmrd/2026/v15i1/174508
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