Customer Relationship Management: the Enlightening Approach and Attitude of Co-operative Banks in Nashik District

Abstract

Cooperative banking is retail and commercial banking organized on a cooperative basis. Today the cooperative banks are playing the vital role to render the service to common customers A cooperative is a business organization owned and operated by a group of individuals for their mutual benefit. A cooperative is defined by the International Cooperative Alliance's Statement on the Cooperative Identity as "an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through jointly owned and democratically controlled enterprise". A cooperative may also be defined as a business owned and controlled equally by the people who use its services or by the people who work there. Cooperative banking institutions take deposits and lend money in most parts of the world. Cooperative banking includes retail banking carried out by credit unions, banks, building and cooperatives, as well as commercial banking services provided by mutual organizations to cooperative businesses. CRM is developing and implementing business strategies and supporting technologies that close the gaps between banking organizations current and potential performance in customer acquisition, growth and retention. CRM also help to create new customers, maintain existing customers.