Use of Information and Computer Technology to Improve the Performance of MSRTC in Ahmednagar District

Abstract

Twenty first century is the era of the Technology. Information and computer technology has opened various avenues in front of us. Efficient and effective utilization of Information and computer technology could be very useful way to sustain in today's cutthroat competition. The business that proves to be responsive to customer questions, complaints, or other needs can gain a clear competitive advantage. In this paper, researcher had tried to analyse the performance of MSRTC in Ahmednagar district of Maharashtra (India). Researcher collected data from financial year 2010-11 to 2012-13. Kilometers Produced, Total revenue, utilization of seating capacity, cost were prominent parameters. Secondary data analysis showed that Ahmednagar district has got tremendous potential for public road transport business. MSRTC in Ahmednagar district was not able to capitalize it as 40-42 % seating capacity of buses was unutilized ( Vacant).In addition to that there was a question on Reliability and Assurance factors of Service quality. It indicates that Primary research should be conducted to identify the gaps between customer's expectations from MSRTC and customer's perceptions about MSRTC in Ahmednagar District. This paper analysed the performance of MSRTC in Ahmednagar district and tried to suggest the use of ICT for improvement of Performance of MSRTC in Ahmednagar district.